27 April 2026, Hyderabad
The campaign was conducted in eight high DAP-consuming districts of Andhra Pradesh, focusing on creating awareness on the adoption of science-based nutrient and input management practices. The intensive campaign conducted today, across eight districts within Zone X, Hyderabad, successfully engaged a significant number of farmers through various extension activities.
A total of 9 Krishi Vigyan Kendras (KVKs) organized 9 awareness camps, reaching 455 farmers, alongside 5 training programs that benefited 305 farmers. In addition to these physical interactions, which saw 846 farmers reached through various contact methods and 86 farm visits to KVKs, the campaign leveraged significant digital outreach.
Digital communication strategies played a critical role in maximizing the campaign's impact, resulting in a total of 401,134 social media contacts. These efforts included widespread dissemination of information through platforms like WhatsApp, Facebook, and X, effectively complementing on-ground demonstrations, which included 5 green manuring and 3 bio-fertilizer sessions. This multi-pronged approach ensured robust engagement, effectively bridging physical and digital spaces to provide agricultural support across the designated districts.
(Source: ICAR-Agricultural Technology Application Research Institute, Zone X, Hyderabad)
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