Report on Campaign for Balanced Use of Fertilizers under ICAR-ATARI Zone X, Hyderabad

16 May 2026, Hyderabad

As part of the Intensive Awareness Campaign on Balanced Use of Fertilisers coordinated by ICAR-Agricultural Technology Application Research Institute, Hyderabad extensive extension and awareness activities were organized on 16.05.2026 across eight districts of Andhra Pradesh. A total of 6 awareness programs covering 368 farmers and 4 training programs benefiting 232 farmers were organized.

One interface/stakeholder meeting involving one participant was also conducted. KVK scientists delivered 116 technical talks and advisories through various outreach platforms. The campaign achieved a digital outreach of 1,10,805 farmers through WhatsApp, Facebook, X, and other social media platforms, while 717 farmers were covered through direct physical interactions and visits.

In addition, three demonstration activities on balanced fertiliser use and sustainable nutrient management practices were conducted across the participating districts. Overall, the campaign generated substantial outreach through both physical and digital extension modes across the districts under ICAR–ATARI Zone X, Hyderabad.

Under the Intensive Awareness Campaign on Balanced Use of Fertilisers coordinated by ICAR-Agricultural Technology Application Research Institute, awareness and extension activities were conducted on 16.05.2026 across Andhra Pradesh, Telangana, Tamil Nadu, and Puducherry through the active participation of 72 KVKs under ICAR–ATARI Zone X, Hyderabad.

A total of 19 awareness programmes covering 910 farmers and 9 training programmes benefiting 392 farmers were organized across the four states. KVK scientists disseminated technical advisories and awareness messages extensively through digital and social media platforms, reaching 25,052 farmers through WhatsApp, 15,880 through Facebook, 787 through X (Twitter), and 1,02,757 through other communication platforms.

In addition, 1,528 farmers were covered through direct physical contact and extension interactions. Overall, the campaign achieved a cumulative social media outreach of 1,44,476 farmers, resulting in a total farmer contact of 1,46,004 through both physical and digital modes under the campaign activities.

(Source: ICAR-Agricultural Technology Application Research Institute, Hyderabad)