21^st May, 2020, Izatnagar, Bareilly, Uttar Pradesh

The ICAR-Indian Veterinary Research Institute, Izatnagar, Bareilly, Uttar Pradesh has launched a Weekly Programme "Harvest your own vegetables" today. The programme will enable the consumers to visit the Krishi Vigyan Kendra Farm, harvest vegetables of their choice, pay digitally and enjoy the farm fresh organic produce at their homes.

The KVK effectively implemented the programme conceived and conceptualized by Dr. Mahesh Chander, Joint Director (Extension Education), ICAR-IVRI, wherein, the campus residents, mostly scientists, technical, administrative and supporting staff of the Institute harvested  vegetables of their choice like okra, brinjal, bitter gourd, ridge gourd, banana, sweet corn, mint , cucumber, etc., and made digital payments.

Dr. Raj Karan Singh, Head, KVK emphasized on the organization of the programme initially on the weekly basis on every Thursday depending on the availability of produce for sale.

Dr. R.K. Singh, Director, ICAR-IVRI applauded the KVK's innovative effort and opined that the programme can be up-scaled by taking it to the farmers of the nearby areas. Dr. Singh highlighted on the possibility of developing the KVK Farm as Agri-Tourism Centre.

The programme was appreciated by the consumers who harvested and purchased vegetables.

(Source: ICAR-Indian Veterinary Research Institute, Izatnagar, Bareilly, Uttar Pradesh)