29th August, 2020, Pune
The ICAR-Agricultural Technology Application Research Institute, Pune, Maharashtra organized a one-day e-Talk on “Digital Platforms for Effective Outreach” today. The e-Talk was jointly organized in collaboration with the Krishi Vigyan Kendra, Pune - II, Maharashtra and Krishi Vigyan Kendra, Kolhapur - II, Maharashtra.
In his inaugural address, Dr. Ashok Kumar Singh, Deputy Director General (Agricultural Extension), ICAR urged the participants for following the pull method and synergise different digital platforms.
Dr. Lakhan Singh, Director, ICAR-ATARI, Pune, Maharashtra emphasized on using the social media to reach the last mile of the villages. Dr. Singh highlighted the various efforts made by the KVKs of Maharashtra, Gujarat and Goa in using the different digital platforms, such as, developing the different Mobile Apps, using Facebook, WhatsApp, YouTube and messaging facilities for the need-based advisories, etc.
Dr. Saravanan Raj, Director, Agricultural Extension, MANAGE, Hyderabad outlined the different social media utilizations for extension advisories for the farmers. Dr. Saravanan dealt with the status of penetration of the different social media in rural and urban areas of the country.
Dr. Sudeep Marwah, Head & Professor, Computer Applications, ICAR-Indian Agricultural Statistics Research Institute, New Delhi highlighted the major features of the KVK Portal and its handling for effective processing of the information. He urged the KVKs for developing the KVK Mobile App as a one stop information point for all the related information.
Shri Shivaji Fulsunder, Former Deputy Director General, Sahyadri, Mumbai, Maharashtra delivered a lecture on “Audio-Video Production for different social media on agricultural technology to reach maximum farmers by various means”. Shri Fulsunder outlined the various factors and basics that need to be taken care of while video and audio production.
Dr. Rajarshi Roy Burman, Principal Scientist (Agricultural Extension), ICAR-IARI, New Delhi talked on different social media networking for innovative marketing of farm produce during the pandemic of COVID-19 .
Shri S.K. Joshi, Business Manager, ICAR-Directorate of Knowledge Management in Agriculture, New Delhi highlighted the role of e-learning in disseminating the agricultural knowledge. Accentuating on using the different e-learning modules and e-resources developed by the various ICAR Institutes, Shri Joshi stressed on utilizing the ICAR-DKMA for maximum knowledge output.
Around 160 participants virtually participated in the programme.
(Source: ICAR-Agricultural Technology Application Research Institute, Pune, Maharashtra)